The Highlight Reel: Channel Partners Conference & Expo 2025

Vegas showed up—and so did the channel. Ronnell Richards brought the heat to the 2025 Channel Partners Conference & Expo with two high-impact panels and a mic in hand at the Tech4Change Charity Golf Tournament.

In The Brand Whisperers, Ronnell and MeiLee Langley broke down how to cut through the noise and build a brand that earns trust, drives loyalty, and actually delivers. Later that day, Beyond Saving got real—with Ronnell, Nathan Cabbil, and Kelli McMillan challenging outdated narratives and spotlighting how empowered communities drive innovation and change.

And let’s talk about that golf tournament. Atomic Golf became the ultimate collision of purpose and party, raising money for Second Alarm while the industry came together to connect, compete, and give back.

If you missed it (or just want to relive it), scroll through the photos and catch the moments that made this week unforgettable. 

Now ask yourself this: How much of what you learned this week is actually happening inside your own sales org? If the answer is “not enough,” it’s time for a Gap Assessment. Ronnell will break down what’s working, what’s holding your team back, and what to do next—just shoot him a DM to get started.

Book a Gap Assessment >>